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THE ICON CAPITAL is an investment firm focused
on buying e-commerce businesses.


More than just buyers, we are world-class e-commerce operators with extensive expertise in product development, branding, digital marketing and supply chain operations.

Meet Our Founders

THE ICON was founded by two experienced entrepreneurs, maximizing the synergy of e-
commerce and branding leadership.

Modern Structure

Miguel Bergner

Miguel is a visionary and tech-savvy leader. With over 20 years of e-commerce expertise, his forward-thinking elevates digital businesses to the cutting edge. He’s passionate about new ideas, technology, and
customer acquisition growth.

Modern Structure

Pablo Trench

Pablo is inventive leader and serial entrepreneur. With more than 25 years of experience leading the marketing efforts of global brands, he infuses new ways of creative thinking, digital marketing and customer engagement.


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