

ABOUT US
THE ICON CAPITAL is an investment firm focused
on buying e-commerce businesses.

More than just buyers, we are world-class e-commerce operators with extensive expertise in product development, branding, digital marketing and supply chain operations.
Meet Our Founders
THE ICON was founded by two experienced entrepreneurs, maximizing the synergy of e-
commerce and branding leadership.

Miguel Bergner
Miguel is a visionary and tech-savvy leader. With over 20 years of e-commerce expertise, his forward-thinking elevates digital businesses to the cutting edge. He’s passionate about new ideas, technology, and
customer acquisition growth.

Pablo Trench
Pablo is inventive leader and serial entrepreneur. With more than 25 years of experience leading the marketing efforts of global brands, he infuses new ways of creative thinking, digital marketing and customer engagement.
Testimonials

THE ICON definitely looked at this from the point of making sure that I got what I wanted from the business. I felt like there was concern making sure that I was happy with the deal. The position it put me in is a position I always wanted to be in, which was now I can benefit from the hard worked I put into my business.

When we decided to do a deal with THE ICON, it was because they put the best offer on the table in a short period of time. They very straightforward and reasonable. They put a good offer on the tabl and were extremely fair and fast.

They met my expectations in coming up with an attractive, flexible deal. Another huge factor were the Partners. You have to have a good feeling about the people you are selling to. I didn’t want to deal with people who aren’t straight-forward and humble. I immediately mselling to. I didn’t want to deal with people who aren’t straight-forward and humble. I immediately met the Partners and they were the real thing. They had the right e-commerce and branding experience to take it to the next level.

THE ICON definitely looked at this from the point of making sure that I got what I wanted from the business. I felt like there was concern making sure that I was happy with the deal. The position it put me in is a position I always wanted to be in, which was now I can benefit from the hard worked I put into my business.